SPEAKER, INFLUENCER
& DIGITAL MARKETING STRATEGIST
Keynote conference speaking,
workshops and digital marketing training.
A dynamic speaker with a proven track record of captivating audiences and delivering results, Alecia Hancock has inspired more than 50,000 people across three continents.
With 400+ presentations under her belt, Alecia’s insights have been featured by organisations like Pfizer, Edith Cowan University, the Fundraising Institute of New Zealand and the Australian Red Cross. Her expertise has been sought after in Malaysia, Canada, and New Zealand, making her a truly global voice in the field.
After 15 years as a journalist and 13 as a nonprofit digital marketing strategist, Alecia is Australasia’s leading storytelling and digital marketing speaker.
Alecia’s achievements have been recognised with a Telstra Micro Business of the Year WA award, Anthill’s Top 50 Coolest Companies to work for, Social Media Campaign of the Year, and in NIFNEX 100 most influential people.
Alecia's journey from a keen journalist interviewing global celebrities such as Adele and Sylvester Stallone to a revered digital marketing strategist encapsulates her dynamic knowledge base and versatile skill set.
She loves constantly learning and has honed her skills learning from industry leaders like Guy Kawasaki, Gary Vaynerchuk, Randi Zuckerberg, Priscilla Chan, Jay Baer, Brian Solis, Pat Flynn, Amy Porterfield, Jon Loomer, and even Cirque de Solei, Pixar and the CIA.
Australian Technology for Social Justice Conference
“Alecia is a rare gem who brings great energy to the podium. She has hosted several of our events and Marketing Webinars including MCing our 2024 Technology for Social Justice Conference.
We keep asking her back because she lights up the room, connects meaningfully with the audience, is a great educator and is a pleasure to work with.
When things change on the fly as they do in events, Alecia is able to utilise her experience and communication skills to navigate the day and keep things flowing.”
Bede Eagle - Marketing & Communications
Fundraising Institute of New Zealand Conference
“Alecia has a unique ability to deliver, educate, and present knowledge and information in a way that commands any audience’s attention.
Alecia’s knowledge and experience is obvious from the minute she takes to the stage, she is a real digital visionary!
Alecia is engaging, well researched, knowledgeable, and trustworthy. Audiences listen, lean in with enthusiasm and are always wanting to know more! She is also a good human, someone who always uses her powers for good."
Michelle Berriman - CEO
Keynote Presentation
StoryScience:
Storytelling that Sticks
What if the secret to irresistible brand stories was hidden within your audience's brains? In this engaging keynote, discover how neuroscience principles can transform your marketing.
Learn to leverage the BRAND Model (Base, Road, Attachment, Narrator, Delivery) to build a deep emotional connection with your audience, spark lasting memories, and drive real-world results.
Tired of your brand stories falling flat? In this practical keynote, you will learn how to unlock the full potential of your organisation’s marketing by telling effective, engaging and persuasive stories.
Make your stories the ones everyone is talking about.
Leaving this workshop your audience will:
- Unlock the potential of your organisation’s stories.
- Improve your marketing results with sticky stories that drive your audience to take action.
- Gain a deeper understanding of human behaviour.
- Decode the neuroscience behind why certain stories capture attention while others fade away.
- Learn to build authentic emotional connections that turn audience into loyal advocates.
- Transform your marketing strategies across every channel.
Workshops & Training
Storytelling, digital marketing & social media
Book Alecia for internal team training or to present a workshop or talk to a larger group wanting to expand their social media and digital marketing knowledge.
Need friendly, practical and easy-to-follow training in social media, digital marketing, writing, communication or marketing?
Dive deep into a single topic, attend a virtual training class or book a group workshop for your event or team.
All classes are full of hands-on practical experience - not jargon or theory. They’ll teach you skills you can implement immediately.
Haley Ong - Mindzallera Malaysia
“Alecia's a great trainer to work with. She knows her stuff and is extremely knowledgeable in her area of expertise. Students love her. Thanks for making the trip to Malaysia.”
Hannah Rockburn - The Capacity Institute Canada
“Alecia is amazing! Her wealth of knowledge and experience, coupled with her passion brings a welcoming environment for learning and sharing.”
Heidi Quinn - Volunteering New Zealand
“Alecia presented a brilliant webinar. We found the content very relevant and powerful. Alecia was a breeze to deal with as well - quick, efficient and organised. We would highly recommend her.”
Tobi Nifesi - Keela Canada
“Alecia, thanks so much for starting your day with us this morning! Your session was engaging and informative; it answered many questions our audience had. It's a pleasure working with you.”
Leith Fradd - Parks & Leisure WA
“Alecia Hancock was the perfect close to our Activation stream at the Parks and Leisure Australia WA State Conference. We will no doubt be engaging Alecia again.”
Ahmed Abumarzouq - State Library WA
“I had such a great time at your session today at the Chartered Accountants Conference. I was really blown away by all your insights and the fact you are from Perth!"
Do you resonate?
When you find yourself in a role where you don’t know how to do something, it can be pretty overwhelming. There’s always Google... but who do you trust? Don’t let marketing or social media scare you, everyone starts in the same place and all skills can be learnt. I’ve got you.
Popular Training Topics
How to Activate Your Community
Our most popular session. It teaches attendees how to use social media to build a digital community and covers all major social platforms, audience attraction, posting and more.
Creating Effective Social Media Content
Ever get stuck with what to post? In this comprehensive session you will get content-generating ideas, how to structure content, repurpose and how to plan and post with ninja-like efficiency.
Learn to Use Canva
Online tool Canva has turned every person into a graphic designer. In this practical workshop, learn exactly how to use the tool, tricks of the trade and ideas for graphics that deliver results.
Grow Your Volunteering on Social Media
If volunteering recruitment or retention are priorities for this year, this class will show you how to use free social media channels to find, attract and keep your ideal volunteers.
10 Steps to Marketing
A broad look at 10 key areas of marketing from how to create effective printed materials to digital content, tips and tricks to get outcomes and how to create a simple one-page marketing plan.
How to Write Content Persuasively
Writing grant applications? Marketing materials? Social media content? Find out how to make your content clear, concise, impactful and get you the outcome you want.
Event MC
Conferences, Seminars, Events & Awards
If you need an experienced event host who can really bring the energy and adapt to the atmosphere in the room, reach out to Alecia to find out more.
"We keep asking her back because she lights up the room."
