Twitter has FINALLY released this risk management feature

Twitter has just dropped a long awaited feature - the ability to unmention yourself or your brand in a Tweet.

While other platforms like Facebook have long had the control to remove your brand's tag from a conversation, when you've been mentioned on Twitter there has been nothing you can do about it. 

Now they are rolling out the new unmention feature to allow you to opt out of being tagged into a conversation. 

Click here to watch the full video.

Essentially, if you choose to unmention yourself your username will be untagged in original tweets and replies, users won't be able to mention you again in the same reply chain and you won't get further notifications.

This is exciting for Twitter risk management as it gives you the chance to opt out of a negative situation.