Still posting just to post? 🤷‍♀️

I once had a client who was posting on social media like their life depended on it.

Every. Single. Day.

They had Canva graphics coming out their ears, motivational quotes, fun facts, event promos… even a “Happy International Avocado Day” post (or something similar!).

From the outside? It looked like they were nailing it.

But behind the scenes?

 They were burnt out.

 Engagement was tanking.

 And no one had any idea what was actually working.

They were in what I call content chaos—aka, posting just to tick a box.

And here’s the kicker: That kind of content doesn’t convert.
It doesn’t build trust.
And it definitely doesn’t bring in volunteers, donors or new program sign-ups.

Why? Because it’s not tied to strategy.

When your posts are random, your results are random.

So let me ask you this—
 Are you creating content that’s aligned to a plan…
Or are you just throwing spaghetti at the wall and hoping it sticks?

A good strategy needs clear goals (no more than 3), documented specific ideal audience avatars, a clear tight message, content pillars and an understanding of the different platform purposes. If you don't have these, this is where I recommend you start ASAP.

Talk soon,
Alecia

P.S. Inside The Training Vault, I walk you through how to ditch the overwhelm and build a clear, repeatable content strategy that gets actual results.

You’ll get:

• My 3-month content planner

• Swipe files and templates

• The “4 types of content” framework I use with all my consulting clients

Basically, everything you need to stop guessing and start knowing what to post—and why.

Want in?
 [Grab your spot in The Vault]

If your current content plan is “whatever I can scramble together between meetings and guilt,” it’s time for a change. The Vault will make you feel like the most organised version of yourself—even if you still forget where you left your keys.