Videos for the win!

Here’s a question: are you making the most of video across your social-media platforms?

Go on, answer honestly!

If you’re not, don’t worry: there’s still time! Social-media video content grew hugely in 2017, but it’s set to take over the world in 2018. Okay, that’s a slight exaggeration, but not much of one. In any case, video marketing should be an integral part of your content strategy.

Did you know that videos on social media generate 1,200% more shares than text and images combined? Research shows that viewers retain 95% of a message when they see it in a video, and only 10% retain it when they see it in text. It’s estimated that by 2019, video will account for 80% of all consumer internet traffic. Um, yeah: it might be time to jump on the video bandwagon.

Knowing where to start with video can be tricky, but take it one step at a time. Think about what you’ve watched recently on social media – what caught your eye and engaged you?

According to research, people are more likely to share videos that are:

• Funny
• Emotional/inspirational
• Educational

They’re more likely to like videos that are:

• Funny
• Emotional
• “Behind-the-scenes”

So whether you’re on Insta, Facebook or YouTube, make the most of live, pre-recorded and third-party videos and reap the rewards!

We’d love to see what you come up with!